The systems customers touch.And the operating layer behind them.

Instead of a web designer, an SEO agency, a CRM consultant, and a developer who never talk to each other, one partner looks after all of it, starting wherever you are losing the most work.

Mike Laniak, founder of LaniHQ
Founder-ledMike LaniakFounder · your direct contact

Sales-led perspective from buyer, seller, manager, and director roles. Sugar Land, Texas.

Eight connected responsibilities. One place to start.

Not every engagement needs every service. More gets added only when the numbers and the business case support it.

  1. 01
    Websites

    Managed Websites

    Strategy, launch, hosting, forms, analytics, monitoring, maintenance, and ongoing improvement under one accountable service.

    A credible, measurable web foundation that does not become another system to manage.
  2. 02
    Visibility

    Visibility & Reporting

    Analytics, search and AI visibility, site health, behavior, attribution, and reporting organized around business decisions.

    A measured operating view instead of disconnected dashboards.
  3. 03
    Local SEO

    Local SEO & Site Structure

    Technical SEO, a page for each service, useful area pages, internal linking, schema, Business Profile alignment, and search reporting.

    A site with a real answer for each service and each town you serve.
  4. 04
    Google Ads

    Google Ads & Local Services Ads

    Google Search ads and Local Services Ads, managed together with the landing pages, call tracking, and follow-up they depend on.

    Ad spend you can trace to booked jobs, in an account you own.
  5. 05
    Content Engine

    Content, Newsletters & Social

    Service and area pages, useful articles, newsletters, social adaptations, approvals, scheduling, and content reporting.

    A repeatable owned-content system rather than isolated posts.
  6. 06
    Customer Growth

    CRM, Lead Flow & Booking

    Lead capture, CRM, routing, pipelines, follow-up, calendars, reviews, reactivation, and outcome reporting.

    Faster response and fewer opportunities lost between tools.
  7. 07
    Automation & AI

    Automation & AI

    Workflow automation, qualification, reminders, handoffs, assistants, and guarded AI where it creates practical value.

    More consistent execution without adding invisible risk.
  8. 08
    Digital Operations

    Integrations, Portals & Custom Tools

    Integrations, dashboards, portals, permissions, data flows, monitoring, and purpose-built operational tools.

    A more reliable operating layer with fewer manual bridges.

ONE DELIVERY MODEL

  1. 01

    Diagnose

    Find the highest-value constraint and preserve the systems that already work.

  2. 02

    Design

    Define responsibilities, architecture, measures, safeguards, and the release sequence.

  3. 03

    Build

    Implement the smallest complete system that creates useful business value.

  4. 04

    Manage

    Monitor, maintain, report, and improve the operating layer after launch.

MANAGED WITHOUT CAPTIVITY

Client owns

The business identity and data.

Domains, brand assets, customer data, primary accounts, and approved client-specific content remain portable.

LaniHQ manages

The day-to-day operating responsibility.

Configuration, deployment, monitoring, permissions, maintenance, publishing, and vendor coordination stay actively managed.

Together we decide

What deserves to expand next.

New pages, campaigns, automations, integrations, and tools are added when the evidence supports the work.

Start with the system creating the most friction.

Show us the current tools, customer journey, and work that keeps falling through the cracks. We will map the most practical next move.

Request a systems review

FREE CHECKLIST

Get the 10-minute lead leak check.

Seven quick tests you can run from your phone to see where calls, forms, and reviews are slipping away. Choose your business type and we will also send short tips that fit.