What LaniHQ does, what automation can and cannot do for a local business, who owns what, and how pricing works. If a question is missing, ask it directly.
LaniHQ builds and manages the systems local businesses use to win and keep work: websites, customer follow-up and CRM, reporting, and automation. The distinguishing part is ongoing responsibility: monitoring, maintenance, and improvement after launch, rather than a project that is handed over and forgotten.
LaniHQ is a founder-led business. Mike Laniak leads discovery, the build, and the ongoing support on every engagement. You are not handed to an account manager after the sale, and the person who quoted the work is the person who answers when something breaks.
No. Your domain, content, customer data, and business accounts are in your name, and the access roles, export rights, and offboarding steps are written down before work begins. What stays with LaniHQ is agreed before you sign: its templates and tooling, and on the subscription website plans the site's source code too. So if the engagement ended, you would leave with everything needed to run the business, and a new provider would rebuild the site from your content rather than inherit the code.
Local engagements center on Fort Bend County and the rest of Greater Houston, where in-person discovery is practical. Automation, agent, and infrastructure work is delivered remotely and is not limited by geography.
Only if the measured benefit clearly exceeds the switching cost. The default approach is to audit what exists and repair conversion, tracking, and response gaps without forcing a platform migration. A working WordPress site is not a reason to rebuild.
No. If the business already runs on Jobber, ServiceTitan, or Housecall Pro, that platform stays the system for jobs, scheduling, estimates, and invoicing. LaniHQ builds the website, missed-call follow-up, review requests, and reporting around it, and sends new requests into it. Where two tools could hold the same record, such as a customer in both the field platform and QuickBooks, we decide which one owns it before anything is connected.
You own your domain, brand assets, approved content, customer and operational data, and your connected business accounts. LaniHQ owns its reusable frameworks and templates, and manages source, deployment, and hosting configuration while the engagement runs. Account ownership, access roles, export rights, and offboarding steps are all documented before work begins.
It is worth it when the same work repeats often enough that the pattern is obvious, the manual process is already stable, and delay has a real cost. It is not worth it when the underlying process is still changing: automating an unstable process just makes the instability faster.
Reliably: lead capture and routing, follow-up reminders, appointment confirmations, review requests, reporting, document preparation, data transfer between systems, and first-line question answering. Anything requiring judgment, negotiation, or a commitment should stay with a human or run behind an approval gate.
It can, which is why anything customer-facing is grounded in your own approved content rather than general knowledge, has an explicit list of topics it must not answer, and escalates to a person when uncertain. Restricted topics normally include pricing, availability guarantees, and anything contractual.
Self-hosting is worth it when data residency matters, when task volume makes per-task pricing expensive, or when you want to be independent of a vendor. Cloud is the better answer when nobody will own uptime, upgrades, and backups. It is an operational question more than a technical one.
Automations usually break because something upstream changed: an API version, a renamed field, an expired credential. Every workflow we build has a defined failure route, alerting on both errors and on expected runs that never fired, and a safe retry path. Silent failure is the real risk, not failure itself.
A structured look at your website, search visibility, lead response, customer systems, and reporting, ending in a prioritized list of what is worth fixing first. It produces a written picture you can act on, whether or not you hire LaniHQ to do the work.
Every plan is priced after a free 30-minute review, once we know what you have, what you need, and how much of it we take off your plate. You get the price in writing before anything starts. Most engagements combine a one-time implementation fee with an ongoing management retainer, plus itemized third-party costs. Scope, existing systems, and how much responsibility transfers change the figure more than anything else.
Response-time and follow-up fixes can show results within weeks because they change what happens to leads you are already getting. Search visibility and content compound over months. Anyone promising fast organic ranking gains is guessing.
An honest description of what is breaking, access to the current website and tools when the time comes, and one person who can make decisions. The first conversation needs none of that: just the problem.
Describe what is breaking. You will get a straight read on whether it is worth fixing, what to fix first, and whether LaniHQ is the right people to do it.
Request a systems review