A first pass on accuracy
Primary and secondary categories, services, hours, contact details, and the service area or address are checked against the website and corrected. A service-area business keeps its street hidden.
LOCAL SEARCH
Google Business Profile, actually maintained.
Google Business Profile is the single most influential asset for local map visibility, ahead of the website for many "near me" searches. Ranking is influenced by proximity, relevance, and prominence: categories, service coverage, review volume and recency, and profile completeness all contribute.
Google Business Profile management, done as a routine.
Most profiles are filled in once and left. Management is the recurring part: keeping categories, services, hours, and photos accurate, replying to reviews, and checking that the profile and the website still say the same thing. You keep ownership of the profile. LaniHQ works as a manager you add and can remove.
A monthly check
Regular and holiday hours, new services, photos you supply, and any edits suggested by Google or the public are reviewed. A suggested edit can change a profile without the owner noticing.
Reviews answered
New reviews get a reply, drafted for your approval or sent under rules we agree, including the critical ones. Review requests go only to real customers, with no incentives and no gating.
Posts, where they earn it
Posts for a real offer, a seasonal service, or finished work you have approved. Not a filler schedule that nobody reads.
A monthly read
Calls, direction requests, website clicks, and the searches the profile appeared for, taken from the profile's own performance data and set beside the website numbers.
WHAT WE CONNECT
What actually moves.
Scope depends on the systems already in place. These are the connections that usually matter most.
- 01
Primary and secondary categories matched to what you actually sell
- 02
Service and area coverage kept consistent with the website
- 03
Review requests and response workflows
- 04
Posts and updates on a maintained cadence
- 05
Call, direction, and message actions tracked as conversions
Where this usually breaks.
Specific to Google Business Profile, and worth checking whether or not we do the work.
Wrong primary category, which caps relevance regardless of other effort
Business name stuffed with keywords, risking suspension
Hours, services, or address inconsistent with the website
Reviews left unanswered, including the critical ones
Common questions.
What does Google Business Profile management include?
Keeping categories, services, hours, and photos accurate, replying to reviews, reviewing suggested edits, posting when there is something real to say, and reporting calls, direction requests, and website clicks each month. The scope and price are agreed in the proposal, separately from website care.
Do you need my Google login?
No. You add LaniHQ as a manager on the profile and can remove that access at any time. Ownership stays with you, and nothing is transferred.
How do I rank higher in Google Maps?
Proximity to the searcher is the factor you cannot change. What you can influence is relevance (correct primary category, complete service and area coverage) and prominence, which is driven by review volume, recency, rating, and consistent business information across the web.
Does posting on Google Business Profile help?
Posts help engagement and give searchers a reason to act, but they are a smaller ranking factor than category accuracy and reviews. Fix those first.
Can I list a service area without a public address?
Yes. Service-area businesses can hide the street address and define the areas served instead. That is often the right configuration for trades and mobile services.
RELATED
Usually connected together.
These tend to be decided as one stack rather than one tool at a time.
- 01
GoHighLevel
Sub-account setup, pipelines, calendars, automations, and integration with the rest of your stack.
- 02
WordPress
Performance, security, forms, tracking, and ongoing maintenance without an unnecessary rebuild.
- 03
Twilio
Numbers, IVR, call routing, recording, SMS, and A2P registration connected to your CRM.
Need Google Business Profile connected properly?
Tell us what is in place now and what is being re-keyed by hand. We will tell you what is worth connecting and what is not.
Request a systems review