SEO for contractors.Structure first, tricks never.
Local SEO for a contractor is mostly structure: a site that loads and can be crawled, a page for each job you want, honest pages for the places you work, and a Business Profile that agrees with all of it. LaniHQ builds that foundation for remodelers, painters, restoration companies, and other home service businesses. We are based in Sugar Land and work with contractors across Greater Houston.
How customers search in this trade.
Whatever the trade, customers search in the same few ways. They name the job and the place. They describe a problem. They ask what it costs. They compare two companies. And once they have a name, they search for it to read the reviews. A contractor site usually handles the first and ignores the rest. Roofing, HVAC, plumbing, electrical, and landscaping each have their own page here, because the details differ. These are the kinds of search every contractor site has to answer:
- 01
Job and place: kitchen remodel in a named town
- 02
Problem: water damage on a ceiling, peeling exterior paint
- 03
Cost: what a bathroom remodel costs, what affects the price
- 04
Comparison: one contractor against another, reviews
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Your name: the search a referred customer makes first
THE PAGE PLAN
- 01
A foundation that can be crawled
Indexing, speed, mobile usability, titles, and schema are checked first. A warning is confirmed as a real problem before anything is changed.
- 02
A page for each service
One focused page per job you want to be hired for, written from how you do the work, with approved photos where you have them.
- 03
Area pages with a reason to exist
A town gets a page when you work there and can show it. Everywhere else, the service pages state the coverage.
- 04
Proof, links, and reporting
Reviews after real jobs, internal links between services and areas, and a monthly read of queries and pages from Search Console.
What to expect from Contractor SEO.
Review the public sources behind the approach. For the website itself, compare the published plans. Ongoing SEO work is agreed separately.
- 01
Do I need a new website before SEO work?
Not necessarily. The review starts with the site you have. Technical fixes and better service pages may be enough. A rebuild is recommended only when the current site or the access to it makes that the practical route.
- 02
How long does contractor SEO take to show?
There is no honest fixed answer. Changes can show within days or take months, and some have no visible effect. We agree review points up front and report what Search Console shows, including when it shows nothing yet.
- 03
Is SEO included in a managed website plan?
Website care and a monthly health snapshot are included in the plans. An ongoing SEO campaign, with content production and Business Profile work, is scoped and priced separately in the proposal.
- 04
Can you guarantee a ranking or a number of leads?
No. Nobody who is honest can. We agree on the work, the reporting, and the review points we control. Your starting position, competition, demand, and how fast your team replies all affect the outcome.
Related pages.
The research behind this structure, the matching industry page, and the other trades.
- 01
The evidence
The public research behind service and area pages, with a source for every claim.
- 02
Property & field services
Give homeowners a clear view of your services, real project work, and coverage area, then make it easy to request a conversation. LaniHQ designs and maintains contractor websites with a defined path from inquiry to your team.
- 03
Roofing SEO
Ready before the storm, not after it.
- 04
HVAC SEO
Built ahead of the season.
- 05
Plumber SEO
One page for every job you want.
- 06
Electrician SEO
Found for the projects, not only the repairs.
- 07
Landscaping SEO
Your finished projects are the content.
Start with the site you already have.
We look at your current website first and tell you which pages are worth building, and which are not.
Request a systems review